RIM's executives shared a number of inspiring announcements with us regarding BlackBerry 6.0 OS, BlackBerry App World 2.0, new device models and the BlackBerry Super App Challenge. REGARD is very excited about the myriad possibilities to construct "Super Apps" for the our consumer and enterprise customers!
SUPER APPS: THE CHALLENGE
REGARD always loves a good challenge so we were thrilled to learn about RIM's 2010 BlackBerry Super Apps Developer Challenge with over $1.5 million in prizing!
Super Apps must deliver an engaging experiences for BlackBerry users by offering a seamless, integrated, contextualized and efficient UI. For example, Super Apps are always-on running in the background and listening for specific events, waiting for inbound data and triggering notifications. Super Apps are always-connected and should be tightly integrated with native apps. Using BlackBerry's open API to deliver even more customizable options than before, Super Apps can add custom menu items and data to the message list (or inbox), address book and calendar that can be easily accessed with just one click.
RIM co-CEO Mike Lazaridis astutely explained that the future success of mobile platforms will rest on quality saying, "It's who has the best apps, not the most."
REGARD has always been committed to providing our customers with the best quality solutions. We are eager to apply our knowledge to construct ground-breaking Super Apps that are stickier and intuitive and make users more efficient, socially connected and overall better looking ;-) Contact REGARD today to find out how you can be part of RIM's 2010 BlackBerry Super Apps Developer Challenge with a variety of prizes valued as high as $85,000.
BlackBerry 6.0 OS
RIM revealed a sneak peek of BlackBerry 6.0 and highlighted a variety of new features that will improve functionality, productivity and user experience. They've revamped the homescreen and enriched the UI with updated native apps, universal search features, pull down notifications and a new media and music organizer. Another key addition is RIM's WebKit rendering engine which speeds up web browsing and incorporates multi-touch, tabbed browsing and a new favorites system. Aesthetic changes like inertial scrolling and elastic menus throughout polish off RIM's menu of new offerings.
BlackBerry App World 2.0
RIM unveiled its plan for the rejuvenated BlackBerry App World 2.0 (BAW) storefront for buying and downloading software applications which promises to optimize its users' ability to purchase and experience BlackBerry apps. BAW 2.0 provides purchasing freedom with host of new payment options including microtransactions and subscription capabilities that enable developers to capitalize on flexible pricing strategies to maximize their revenue. RIM also promised that they are close to offering carrier and credit card billing options in addition to their current PayPal payment system. The more efficient BAW 2.0 will be Wi-Fi capable, adds account management, search improvements and allows for more enterprise apps in the catalog. Best of all, App World will soon come preloaded on the home screen of all BlackBerry models shipping with version 5.0 or above.
With new ways to monetize, promote and optimize your mobile campaign there has never been a better time to extend your business into the BlackBerry mobile space. Now is your chance to launch your mobile apps to build your mobile reputation before the market becomes flooded with your competition. Be sure you find a trusted BlackBerry Alliance Partner that has stood the test of time to create high-quality, profit-producing apps to improve productivity, save time and increase revenue. Rely on longstanding BlackBerry relationships to help you strategically promote your brand and make a huge impact in the mobile ecosystem.
NEW BLACKBERRY DEVICE MODELS
Slimmer,sleeker, updated and upgraded - the newest devices on the BlackBerry block promise more bells and whistles than ever while maintaining BlackBerry's commitment to superior quality and functionality.
RIM announced the launch of the Blackberry Bold 9650 and the Blackberry Pearl 9100 and 9105. The Bold takes the Tour's place and replaces the dated trackball with an optical pad to easily navigate the 2.4 inch, 480 x 360 resolution display. Additionally, the memory has been doubled from 256MB to 512MB, it supports 3G speeds, has WiFi capabilities and is the first BlackBerry to offer OpenGL support for 3D graphics. Wow!
Not to be outdone, both Pearl devices will get 3G and 802.11 N WiFi support, GPS capabilities, 256MB of flash memory and microSDHC support. They will both be powered by a 624MHz processor. The 9100 retains the slim SureType keypad while the 9105 gets a traditional keypad.
Be the first to launch high-quality, user-friendly, integrated apps for the hot new BlackBerry devices that utilize all their updated capabilities.Partner with a company like REGARD Venture Solutions and be among the first to develop Super Apps - completely integrated, seamless and efficient apps that take your brand to a whole new level. We know what it takes to WIN THE CHALLENGE! REGARD can increase your brand exposure and set you apart from the competition!
