Thursday, September 22, 2011

Unpopular Perspective on the Facebook Upgrade of 9/21/2011

While most whine and complain about Facebook forever changing, complicating and controlling their lives, having run a software development firm for the past decade and a half, I stand back in absolute astonishment and true awe at the feat they just pulled off!

The sheer impact of the ticker alone must have cost Facebook north of a million dollars in QA and stress testing.  Think of the myriad permutation caused by serving hundreds of million concurrent users a unique ticker view.  Pause ... Think about it ... Mind numbing ... RIGHT!?!

Now think of the QA for browsers Chrome, IE, Firefox, Safari, iPhone, BlackBerry, Android and tablets user interfaces…then remember each has multiple versions.  So … when your little notification counter is off or doesn't refresh ... Give the Facebook development team as small little break!  I’m sure it’s on their bug fix list somewhere far below "fine tuning the ticker API"

Now on the new user experience (UX as we geeks call it!)  Facebook has optimized the each pixel of the screen. This can only be done when the user base has tons of experience with the system. The ticker pop-ups are close to perfection and even support scrolling when you mouse over the region….BRAVO!  They have optimized the screen real estate and removed needless explanations like the word "Birthdays" has been replaced by the now familiar present icon.  I could go on and on, and there certainly are places with room for improvement, but I’m sure it will come with future rollouts!  It is very dangerous to try to rollout too many changes at once.

Look…some of the best and brightest minds of our time have just flawlessly pulled off an epic software upgrade on the world’s largest user base (750,000,000) ever known to mankind ...none of our apps broke …and all they hear are "boo" and prophecies of their eminent demise...Please...if you don't like it go back and login to Google+ for the second time since they launched!

Also, many people confuse Facebook with a sovereign government that has just breached their constitution.  Last time I checked, Facebook was a free opt-in social media platform owned by shareholders of the corporation!  It is not part of your government, it is not you god-given right to use it, and if you want it "your way" ... Take $5 down to Burger King…because the Whopper isn’t free!

So…Unless you secretly own a truckload of Facebook shares, get in line with the other 750MM users and get used to the fact that it is NOT YourSpace!!!

IMHO...that is!
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Steve Beauregard        ||  Founder & Managing Partner
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2 comments:

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